PORTFOLIO
CREATIVE | STRATEGIST | WRITER
CREATIVE ALCHEMIST.
Hi, I’m Naqib Shamsuri—your friendly neighbourhood Creative Alchemist.
While traditional alchemists tried to turn lead into gold, I strive to transform sharp insights into magical campaigns.
Born in Malaysia and raised across the globe, I’ve lived in 5 countries, attended 7 schools, and picked up 3 languages (English, Bahasa Malaysia/Indonesia, and Spanish). These experiences have deeply shaped how I see the world—and how I create for it.
My creative formula draws from a wide palette of passions: advertising, art, music, activism, and culture. And I often blend these disciplines to dream up my crazy ideas.
p/s I love peanut butter (chunky).
COLLECTING MILESTONES
I've picked up a few shiny rocks on my adventures.
If there was a time to show them off, I guess it would be here.
SILVER-WHERE?
Advertising Awards
I’ve won awards and merits for Kancil, Effies, and AdStars - but the coveted Lion, Pencil and more still evade me. Thus, I view this section as still under construction.
TEDxKL
Speaker & Performer
I was invited to speak at TEDxKL 2014, the 3rd largest at its time, on the subject of balancing career and passion as enabled through the power of the Internet.
ON THE TUBE
TV Presenter
I co-hosted a nationally syndicated variety talk show called The 8TV Quickie. At its time, it was the most watched English talk show in the country.
CREATIVE ENDEAVOURS
Music & Poetry
I focus my personal time on music and poetry. I have written songs that have topped music charts and developed spoken word pieces for international brands.
BEING THE CHANGE
Activist
I collaborated with prominent Malaysian NGOs to develop a consolidated platform, 'Kita Malaysia', that cultivates social harmony among multi-racial Malaysians.
WORKING THE WORKSHOP
Training & Development
I've played the role of 'coach' ever since working for youth football camps in school.
It has carried into my career where I've developed and conducted workshops.
CURRICULUM VITAE
From corporate to commercial to creative,
I've traversed different terrains to finally find my calling.
CREATIVE DIRECTOR,
M&C SAATCHI WORLD SERVICES
December 2022 - Present
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Led a cross-functional team of creatives delivering 360° brand campaigns across APAC for governmental/environmental clients.
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Conceptualized and sold-in our Business Unit’s largest omni-channel campaign to date.
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Doubled client social media followership through social-first activation.
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Spearheaded monthly creative workshops to drive creative excellence across all departments.
ASSOCIATE CREATIVE DIRECTOR,
NAGA DDB TRIBAL.
January 2017 - November 2022
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Co-mentored 8+ designers, writers, and freelancers across multiple projects, scaling creative consistency and vision.
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Orchestrated agency’s largest award haul, largely contributing to winning Agency of The Year.
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Led creative portfolios and pitches that secured major accounts such as KFC, Prudential, Tiger Beer, Luno, and more.
SENIOR COPYWRITER,
KEVOKANVAS.
December 2015 - December 2016
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Collaborated in the ideation and execution of integrated advertising campaigns and branding exercises.
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Designed and implemented social media content strategies that positively impacted client’s audience growth.
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Collaborated with developers to streamline user flow for the agency’s flagship e-commerce platform.
COPYWRITER,
GANFORHIRE BRANDSOLUTIONS.
September 2013 - November 2015
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Shaped brand strategy and positioning for both corporate and consumer-facing brands.
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Crafted brand positioning that has remained the client’s consumer facing tagline to this day.
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Developed digital and social content in collaboration with cross-functional creative teams.
ACCOUNTS RECEIVABLE SPECIALIST,
IBM MALAYSIA.
June 2010 - June 2013
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Managed accounts receivable for IBM Global Financing and IBM Australia.
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Acted as primary point of contact for client escalations, resolving billing issues and maintaining strong relationships.
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Investigated and reconciled discrepancies between IBM and client records, ensuring alignment and compliance.
TV PRESENTER,
PRIMEWORKS STUDIOS.
January 2010 - June 2014
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Co-hosted 8TV Quickie, a live national television program, engaging audiences with dynamic on-air presence.
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Contributed weekly concepts and content ideas, shaping episode flow and audience appeal.
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Served as on-ground correspondent for outstation assignments, including international film junkets and red carpet interviews.
TV PRESENTER,
MEASAT BROADCAST NETWORK SYSTEMS (ASTRO).
March 2006 - June 2006
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Hosted the nationally broadcast X-Fresh TV program, bringing concepts to life with on-screen presence and creative input.
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Conducted in-depth research to support story development.
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Co-wrote episode scripts, shaping tone, structure, and storytelling.
ACADEMIC EXPERIENCE
But may we never stop learning.
BACHELOR IN BUSINESS MANAGEMENT ('08)
Major in Finance with a core syllabus anchored on economics, accounting and organisational/supply-chain management.
NSW BUSINESS FOUNDATION ('05)
Twinning program via KDU University College to acquire prerequisite knowledge for a business management degree.
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INTERNATIONAL BACCALAUREATE DIPLOMA ('04)
An international high-school in Jakarta where I received diverse experiential education from a multinational faculty.
LET'S MAKE MAGIC
If you find yourself in this tiny corner of cyberspace,
it means I want to work with you. And if the feeling's mutual,
my contact details are below.
Thank you.
CONTACT
I love a good conversation. Let's talk more.